Our beloved battery universe returns — bigger and smarter. What started as pure awareness now powers digital activation. Watch Bodil and her family clash over the right way to dispose of household batteries.

Case film

Film “Miljøflyderen”

Film “Klimademo”

We created more content around the fact that Bodil is angry. We called them “Bodil-Svinere”.

They were created to target all the hypocrites that seemingly lives a environmentally friendly life. But you still have to remember to dispose your batteries correct – otherwise it’s all just wasted effort. More or less.