Together with the Danish Teachers Association – we decided to find out. Pensum_GPT is an AI chatbot trained exclusively on literature from the 14 authors on the curriculum. It functions as a digital representation and personification of the curriculum — and a rather controversial one of its kind. We integrated it directly into the DM feature on the Instagram profile @pensum_gpt, so that everybody could chat with it in real time.
The campaign mobilized teachers, students, and politicians — all without a media budget. Through widespread media coverage and public debate on Go’ Aften Live, the campaign led to a political agreement with the Minister of Education to add more female authors to the curriculum.