Pilersuisoq is a Greenlandic retail chain with branches across the entire country. The brief for the rebranding was to position Pilersuisoq as a truly Greenlandic retailer. The store environment needed to reflect the culture and characteristics of each settlement in the most authentic way possible. This was achieved by including portraits of local people, local houses and symbols from the respective area. As a result, each branch looks unique and has a strong connection to its particular customer base and the Greenlandic identity.
The case:
From an international perspective there was a growing interest in Greenland for its natural reserves and for being a central part of the Arctic.
