Where In The World

That’s why we brought The North Face and the famous mapping game Geoguessr together to create ‘Where in the World’. 

A game that challenges lovers and experts of the great outdoors to show off their knowledge of wild locations around the world. The person with the highest daily score won money off outdoor gear in any of The North Face’s four London stores. 

A must-have for the campaign, was that we we’re told to use the already large existing beautiful image-gallery of athletes all over the world as the key driver.