Svanemærket

Eco-labelling Denmark wanted to increase the qualified knowledge of the the environmental label. We were tasked with developing an awareness campaign, with a clear, communicative initiative.

We created a common platform for the label that was short and precise, almost signalling, and which informed Danish people about the effect of choosing eco-labelled products in everyday life.

The campaign was also social, where the story went a bit deeper into the message where we told more complicated facts and truths. Like facebook posts, articles and interviews from different sources.